Morada Produce is a family owned packer/shipper of cherries, onions, and bell peppers. Headquartered in the fertile San Joaquin County, Morada Produce is owned by the Foppiano family, whose farming traditions began during the California Gold Rush in 1849. Rooted in deep farming history, Morada Produce continues to honor its collaborative relationships with growers, customers, and the land.
Because of this respect of collaborative relationships, Morada Produce is happy to share its expertise with grower and customer. Customer service is a priority—from sharing expertise in growing and marketing to providing superior support throughout the growing/packing and shipment processes—Morada Produce’s top priority is assisting growers and customers reach their goals. With many combined years of experience in farming, field operations, production, and sales and marketing, the Morada Produce team is responsive to growers and customer’s needs.
Innovation and creativity have also played an important role in Morada Produce’s success. The company’s vision to integrate research and implementation of state-of-the-art technology has greatly increased customer and grower satisfaction. One example of this is the use of optical sorting equipment throughout the years, constantly analyzing and upgrading to the most advanced systems available. It is this spirit of creativity and innovation that has accelerated the company’s growth, while giving them the opportunity to meet the needs of their growers, customers and employees. A unique aspect of Morada Produce is that it is also one of its largest growers — over 50% of their volume is company grown and owned.
Family owned and operated by the Foppiano family, Morada Produce is owned by Henry J. (Skip) Foppiano III. Skip’s dedication and respect for his family’s farming traditions grew from generations past, beginning with his great grandparents Giovanni and Caterina Foppiano. Giovanni and Caterina moved from Italy to California in 1849. One of the earliest settlers in the Waterloo area in Central California, Giovanni planted one of the first orchards in the region. Growing up within a farming culture, Skip was inspired to carry on his family’s traditions, bringing the same passion to farming as his father, Henry J. Foppiano, Jr. and grandfather, Henry J. Foppiano Senior, before him. The knowledge Skip gained, the relationships built, and his careful stewardship of the land he owned, are a testament to the honest and thoughtful way he has grown Morada Produce over the years.
Morada Produce is located adjacent to one of the family-owned walnut orchards. The Foppianos are still very much a part of the day-to-day management at Morada Produce. Skip’s extensive knowledge of farming and production continues to guide the design and technological improvements of the impressive facilities. While Lynette, Skip’s wife of over 30 years, created almost all of the artwork for the well-known Morada Produce cherry labels. The Foppianos have successfully transformed their business into one of California’s largest packer/shippers of cherries, onions, and bell peppers. During peak production times, growers and customers will see Skip in the field, on the packing line, and interacting with production staff. His commitment to servicing clients’ needs ensures a positive experience and outcome for both grower and customer.
- Skip Foppiano
Owner, Morada Produce
Phone (209) 546-0426
Fax (209) 546-0427
500 N. Jack Tone Rd.
Stockton, CA 95215
P.O. Box 659
Linden, CA 95236